Case Study : Pet Walker Application

Introduction

The pet walker application aims to connect pet owners with reliable and verified pet walkers. The platform simplifies the process of scheduling, managing, and tracking pet walking services while ensuring the safety and satisfaction of pets and their owners.

My Role

My Responsibilities

Tools

The Problem

Pet owners often face challenges such as:

Difficulty finding trustworthy pet walkers.
Managing busy schedules for their pets’ walks.
Limited ability to monitor pet walks in real-time.
Lack of transparency in pricing and services.

The application addresses these issues by providing a user-friendly, reliable, and transparent solution.

Target Audience

Pet Owners

Busy professionals.
Elderly or disabled individuals.
Pet owners traveling temporarily.

Pet Walkers

Freelancers or part-time workers.
Professionals offering pet services.
Students or individuals seeking flexible work.
Animal lovers looking for part-time work.

User Personas

Persona 1: Busy Pet Owner – Ramesh

Age: 35
Occupation: Marketing Manager
Pain Points: Lack of time to walk her dog during weekdays/ office hours.
Needs: Reliable scheduling, verified walkers, and live tracking.
Solution: Books recurring walks through the app and tracks them remotely.

Persona 2: Freelance Pet Walker – Sohan

Age: 28
Occupation: Freelance Pet Walker
Pain Points: Difficulty in finding consistent clients.
Needs: Flexible job opportunities and secure payments.
Solution: Uses the app to find and manage bookings efficiently.

Key Features

For Pet Owners

Search & Booking: Find nearby walkers based on ratings and availability.
Real-Time Tracking: Monitor the pet’s walk in real-time via GPS.
Profiles & Reviews: View detailed profiles and ratings of walkers.
Flexible Scheduling: Book single or recurring walks.
Notifications: Get reminders about upcoming bookings.

For Pet Walkers

Profile Setup: Create a professional profile showcasing experience and certifications.
Booking Management: Accept or decline requests and manage schedules.
Earnings Dashboard: Track earnings and request payouts.
Safety Features: Emergency contact options and incident reporting.

Additional Features

Payment Integration: Multiple payment options, including digital wallets and credit cards.
Pet Profiles: Detailed profiles for each pet, including preferences, health notes, and walking instructions.
Customer Support: In-app chat or call support for quick assistance.

Key Features

Scenario 1: Pet Owner Booking a Walk

Sign up and create a pet profile.
Search for pet walkers in the area.
View profiles and select a walker.
Schedule the walk and make payment.
Receive confirmation and track the walk in real-time.
Leave a review after completion.

Scenario 2: Pet Walker Managing Requests

Sign up and create a professional profile.
Receive and review booking requests.
Accept or decline based on availability.
Conduct the walk and ensure real-time tracking.
Receive payment and feedback.

Design Wireframes

Owner App

Home Screen: Search bar, upcoming bookings, and promotions.
Walker Profiles: Detailed information, photos, certifications, and reviews.
Tracking Screen: Map view with real-time updates.

Walker App

Dashboard: Earnings summary, upcoming bookings, and calendar.
Booking Requests: Accept/decline requests with additional details.

Style Guide

Color Palette

Typefaces

Technology Stack

Frontend

Framework: React Native (mobile app for iOS & Android).
UI Library: Material-UI or Tailwind CSS for consistent design.

Backend

Framework: Node.js or Django for robust APIs.
Database: PostgreSQL for structured data and Firebase for real-time features.

APIs

Google Maps API: For location and real-time tracking.
Card/UPI API: For payment processing.
Twilio API: For notifications and communication.

Cloud Services

AWS or Google Cloud for hosting and storage.

Business Model

Revenue Streams

Commission: A percentage of each booking.
Subscription Plans: Premium features for pet owners and walkers.
Advertisements: Promoted profiles for walkers.

Cost Structure

App development and maintenance.
Marketing and user acquisition.
Customer support and operational costs.

Key Metrics

Number of active users (pet owners and walkers).
Average bookings per user per month.
Customer satisfaction scores (based on reviews).
Revenue growth rate.

Future Scope

Expand Services: Include pet sitting, grooming, and training.
Pet Health Monitoring: Integration with IoT devices for pet fitness tracking.
Loyalty Programs: Rewards for frequent users
Subscription: Monthly and weekly subscription